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Service 06 · Healthcare & Pharma Media Activation
Review, activate, and measure HCP platforms, healthcare DSPs, and area routes. From platform selection through DSP activation to the HCP measurement chain, in one vertical for DACH.
First call within 48 h · 5–7 working days · from €2,900 net
You're in the right place if:
US platforms promise Rx attribution that doesn't exist in DACH.
The platform mix has grown, and nobody checks it against DACH availability.
HCP and DTC data run mixed, without separate containers.
Data CPMs add up unnoticed into a second media budget.
What we build
Platform audit, data activation, and HCP measurement, bookable individually or as a chain.
Nine healthcare platforms, five sub-markets, one DACH filter. The audit scores the platform mix from HCP identity to measurement access and separates HCP from DTC legal spaces.
Platform selection matrix with DACH availability, audience map per permission space, compliance review path for legal, US models classified as benchmark or verification case.
A DSP setup decays quietly: segments without provenance, data CPMs as a second media budget, unused activation routes. The audit lays that open and activates area data cleanly through the seat.
Seat and stack assessment (TTD, DV360, Amazon, Adform), full cost chain per segment, activation-route matrix with geostore check, area data via AreaSignal.
Professional-portal reports and the CRM can't be joined without a clean schema. We build the measurement chain that makes HCP campaigns provable, without Rx data.
Event schema delivered server-side and deduplicated, separate HCP/DTC containers, area holdouts, campaign dashboard from BigQuery Frankfurt.
How it works
First check what carries in DACH, then activate cleanly, then measure honestly.
Score the platform mix against DACH availability, HCP identity, and measurement access. US promises get classified as benchmark or verification case.
Separate HCP and DTC as two legal spaces, capture consent chains and HWG constraints in the review path.
Review seat, data sources, and cost chain, activate area data via geostore, deal, or PMP.
Deliver the event schema server-side, separate chains, area holdouts, reporting in your own BigQuery.
Process
always starts with phase 1 · no blind build
One market, one HCP or DTC use case and up to three platforms; selection matrix and technical measurement plan using existing documents, excluding legal opinions or campaign activation.
Data contract, event design, target architecture. We fix where each number is produced and who guarantees it.
Delivery in sprints, every module signed off on its own. Your team stays involved, not locked out.
Monitoring, release support, platform updates. Optional; plenty of clients run the setup themselves.
What you get
The Audit Sprint ends in a document: findings per layer, severity, effort, sequence. Not a slide deck full of recommendations in the subjunctive.
→ Findings with severity and reproduction path
→ Effort estimate per finding, in person-days
→ A draft data contract for the core events
→ An implementation plan another agency could execute
Deliverables · Healthcare & Pharma Media Activation
Structure taken from this page's scope of delivery. The concrete scope comes out of the audit.
Scopes
from €2,900 net
For the agreed audit scope
Report: 5–7 working days
Evidence and a concrete action plan for the agreed scope.
Fixed price
Quoted for your project scope
By agreed scope
New implementation or rework to the agreed specification.
Monthly
Quoted for your support scope
3-month minimum
Ongoing support and development of your data architecture.
Audit Sprint: From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning.
All prices net, plus statutory VAT. For companies in Germany, Austria and Switzerland.
From the integrations catalog
Audit Sprint: from €2,900 net, report in 5–7 working days. One market, one HCP or DTC use case and up to three platforms; selection matrix and technical measurement plan using existing documents, excluding legal opinions or campaign activation. Evidence, action plan and a 60-minute review. From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning. Implementation is separate, with no follow-up obligation.
The audit ends in documents that carry decisions: a platform selection matrix with DACH availability, an audience map per permission space, a compliance review path, a measurement design. Media buying and creative stay with you or your agency; we build the decision and measurement foundation.
No. The audit documents rule spaces, names review needs and structures the path to the legal review, which sits with your legal and compliance owners. We assess; others approve.
Five layers: seat setup and access, audience data sources including provenance, data costs and their visibility, available activation routes per platform, and the measurement design behind it. The result is a prioritised action plan, not a slide deck. It covers the platforms common in DACH: The Trade Desk, DV360, Amazon DSP, Adform, StackAdapt, Yahoo DSP and Microsoft Invest.
Engagement per professional environment, registrations and inquiries in your own stack, CRM consequences per campaign, regional effects through area holdouts. That is less than a US Rx report promises and more than most DACH setups can prove today.
Separate containers, separate event schemas, separate analyses; a joint view only aggregated in the dashboard. The separation is a compliance foundation, not tidiness, and the audit checks it first.
Medtech, pharma and healthcare teams planning professional or patient-education campaigns in DACH while navigating between US platform promises and local rule spaces. Also as the step before an AreaSignal segment.
Next step
Audit Sprint: from €2,900 net, report in 5–7 working days. One market, one HCP or DTC use case and up to three platforms; selection matrix and technical measurement plan using existing documents, excluding legal opinions or campaign activation. Evidence, action plan and a 60-minute review. From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning. Implementation is separate, with no follow-up obligation.
