HomeResources
Resources · no login, no form
Check first, talk later.
Four checks, five templates, our methodology and the articles behind them, from consent to programmatic. All free to use, even if you never talk to us.
38 resources · free, no login
Consent Loss Calculator
How many conversions does your consent rate cost you? The loss in euros per year, with the math shown and Google's modeling threshold applied.
CheckEU AI Act Quick-Check
Five questions about your AI use case, you get a likely EU AI Act risk class (prohibited, high, transparency duty, minimal) with the specific obligations that apply. A technical indicator, not a legal assessment.
CheckGDPR Stack Calculator
5 questions about company size, traffic, team and priorities, and you get a concrete recommendation for which analytics tool fits. Plausible, Piwik PRO, Matomo or GA4.
TemplateCMP and GTM Consent QA Template
A QA template to test default denied states, consent updates, and tag firing for ad_storage, analytics_storage, ad_user_data, and ad_personalization in GTM.
TemplateGA4 and Google Ads Consent Mapping Worksheet
Map which data flows from GA4 to Google Ads and which Consent Mode signal governs each use case. Free Google Sheet / XLSX template for DACH teams.
TemplateGoogle Consent Mode June 2026 Audit Checklist
A free 7-layer checklist to audit your GA4 and Google Ads Consent Mode setup after the June 15, 2026 single-control change. PDF + editable Google Sheet.
TemplateGTM Form Tracking Template
A GTM template for the full FormAssembly form lifecycle: view, start, step, submit, error, consent-gated straight into the dataLayer. Multi-step and modal forms, SPA-aware, OneTrust consent. Open source under Apache-2.0.
TemplateShopify Custom Pixel Template
The commented custom-pixel script for Shopify Web Pixels with a CONFIG block, plus import-ready web and server containers. The replacement for checkout.liquid, which stops firing on 26 August 2026.
ArticleGoogle Tag Manager needs consent: the VG Hannover ruling
A German court has ruled that loading gtm.js already accesses the user's device and requires prior consent under Section 25(1) TDDDG.
Articlestape.io Reviewed: Managed sGTM Hosting, With the Maths
stape.io as managed hosting for server-side GTM: plans from $0 to $167 a month, billing by request, EU region. With the cost comparison against Cloud Run, the four scoring axes from our catalogue, and our partner disclosure.
ArticleJENTIS Reviewed: What Twin Server and Synthetic Users Actually Deliver
JENTIS in 2026 as a server-side platform out of Vienna: twin-server architecture, field-level data reduction, ISO 27001. With an honest read on Synthetic Users, the pricing question, and the comparison against stape.io and your own sGTM.
ComparisonBigQuery vs. Snowflake
For marketing analytics under 1 TB a month, BigQuery wins: native GA4 raw export, native Ads connectors, billing by bytes. Snowflake takes over once multi-cloud, mixed enterprise workloads, or an existing AWS/Azure estate dictate the architecture.
ComparisonFivetran vs. Airbyte
If you want to buy pipelines that just run, take Fivetran and pay the MAR pricing. If you need long-tail sources, want EU self-hosting, or have a team for the babysitting, Airbyte comes out far cheaper.
Comparisonfunnel.io vs. Fivetran
funnel.io buys marketing a clean, harmonised schema without a data team. Fivetran loads source-true raw data into your warehouse and assumes a dbt owner. The deciding question is not the connector count but who owns the data model.
ComparisonGA4 vs. Matomo
Performance marketing in the Google ecosystem favours GA4. Full data ownership on your own infrastructure favours Matomo. Teams that need both run GA4 for marketing and Matomo as the compliance baseline.
ComparisonGA4 vs. Piwik PRO
Performance marketing on Google Ads favours GA4. Regulated industries and mandatory EU hosting favour Piwik PRO. The consent question decides the rest.
ComparisonKlaviyo vs. Brevo
For Shopify D2C with deep segmentation, Klaviyo leads, paid for with contact-list pricing and a US data flow. For the DACH mid-market with EU requirements and mixed channels, Brevo is usually the more pragmatic pick: EU hosting, fair volume pricing, solid flows.
ComparisonMixpanel vs. PostHog
Mixpanel remains the reference for pure analysis work: funnels, cohorts, and retention in an interface product teams carry immediately. PostHog wins once self-hosting, open source, or the combination of replay, flags, and experiments matters, and as an assignment layer for server-side experimentation it is the more interesting platform.
ComparisonPiwik PRO vs. Matomo
With IT operations on hand and a small budget, self-hosted Matomo wins. Without DevOps resources, or with compliance requirements like SSO and audit logs, Piwik PRO is the faster, safer path.
ComparisonPlausible vs. Matomo
If traffic trends and campaign basics are enough, Plausible wins: cookieless, banner-free, minimal operation. Teams that need funnels, segments, and e-commerce reporting end up with Matomo and pay in operating effort.
ComparisonPower BI vs. Metabase
If Microsoft 365 is in the house, Power BI is the path of least resistance: licence often paid, Excel-style handling, DAX depth. Metabase wins where self-hosting, open source, and fast self-service matter and nobody needs pixel-perfect reports. Both stand or fall with the data model underneath.
ComparisonSegment vs. RudderStack
Segment wins on UI maturity and ecosystem but loses on price: MTU pricing regularly crushes mid-market budgets. RudderStack is warehouse-first, self-hostable, and much cheaper, in exchange for a team comfortable with engineering tooling.
ComparisonUsercentrics vs. Cookiebot
One domain with a standard stack: Cookiebot, faster live and cheaper. Many domains, jurisdictions, a TCF obligation, or a server-side chain behind it: Usercentrics. Because both belong together, switching later is uncomplicated, which takes the weight off the decision.
ProgrammaticDSP Data Activation: Four Routes Into the Seat
DSP data activation means making owned or licensed data biddable. The four routes (marketplace, deal, PMP, clean room) with costs and limits compared.
ProgrammaticThird-Party Audiences in DSPs: What Survives the EEA
Buying third-party audiences in a DSP: what still works in the EEA after the DSA changes, what DV360 removed, and which alternatives hold up.
ProgrammaticThe DSP Data Marketplace, Explained From Both Sides
How a DSP data marketplace works: listing, data CPMs, quality checks. Plus the route for data providers that want to list their own segments.
ProgrammaticGeo Audience Data in DSPs: Segment First, Then the Path
Preparing geo audience data for DSP workflows: geo segment, score, confidence, exclusion flags and integration review instead of assuming a listing.
ProgrammaticCTV Audience Data: Steering Without Personal IDs
CTV targeting hangs on IDs that are patchy in the EEA. How regional segments, PMPs and deals make CTV reach steerable, with lift measurement per area.
ProgrammaticDOOH Audience Data: Buying the Screen by Profile
DOOH is bought programmatically but rarely selected on data. How area profiles per screen environment justify placement selection and dayparting.
ProgrammaticHCP Media Platforms: A Map, Not a Vendor List
HCP media platforms mapped: networks like Doximity and Medscape, programmatic options like Doceree, and what of it is actually bookable in DACH.
ProgrammaticHealthcare DSPs vs Generalists: The Honest Comparison
Healthcare DSPs compared: DeepIntent and PulsePoint against general DSPs. When the specialist seat pays off and when area signals are the better pick.
ProgrammaticDoximity vs Doceree: Membership Against Marketplace
Doximity or Doceree for HCP campaigns? Network quality versus programmatic control, US focus versus EU build-out. The comparison with a decision rule.
ProgrammaticPulsePoint vs DeepIntent: Two US Healthcare DSPs, One Duel
PulsePoint or DeepIntent for healthcare programmatic? Endemic WebMD environment against data and measurement partnerships, with a clear DACH verdict.
ProgrammaticVeeva Crossix Measurement: What It Does, What Replaces It Here
What Veeva Crossix measures: Rx dynamics, audience quality, campaign impact in the US data network. And what DACH teams build as their measurement chain instead.
ProgrammaticHCP vs DTC: The Dividing Line in Healthcare Marketing
HCP and DTC marketing follow separate rules: audiences, permission spaces, platforms, measurement. The dividing line explained, with the DACH legal frame.
MethodologyHow we rate tools
The criteria behind every verdict in the integrations catalog, including review dates and conflicts of interest.
LiveOpen Analytics
Our own dashboard, public: Plausible Community Edition, self-hosted in the EU.
No resources in this category.
Next step
You have checked. Now we rank the fixes.
The Audit Sprint turns findings into a sequence with effort and price attached. Two weeks, from €2,400 net.