Marketing engineering from Gräfelfing near Munich
Datascale One is a small engineering team based in Gräfelfing near Munich. We take care of the part of marketing nobody sees and that still decides everything: tracking, data models, pipelines and the server-side stack. So the numbers in your report are ones you can actually rely on. Started 2019 as freelance, GmbH since 2024.
What we are
One layer deeper. Whoever sells, builds. Deliberately small.
Most agencies think in campaigns. We think one layer deeper, at the data. When tracking is clean, events are accurate and pipelines hold, the rest mostly takes care of itself. When they don't, even the best dashboard can't save it.
Whoever sells, also builds. In your first call you talk to Juri, Alex or Anna, and the same person writes the code afterwards. No account-manager firewall, no juniors sold as seniors.
Seven years, 70+ setups across DACH, across retail, MedTech, FMCG and automotive. We know the typical dead-ends; most of them we built ourselves first. We stay deliberately small: many clients from our earliest years are still with us today. We'd rather have that than fast growth.
Team
Direct contact with the team: from founder to junior.
No anonymous consultant roles, no account managers as a firewall. You work with the people who actually build. Senior and junior alike.
Founder & Managing Director
Juri Saloid
Founder & Managing Director of Datascale One. Combines 10+ years of MarTech and analytics depth with the pragmatic pace of his agency years.
- Data Strategy
- Tracking Architecture
- KPI Frameworks
Senior Digital Analyst
Alex Grieskamp
Moved from finance into digital analytics, builds technically demanding tracking setups and explains them clearly.
- Server-Side Tagging
- BigQuery Pipelines
- Data Quality
Media Designer
Anna Katrukha
Combines UX/UI thinking with strong data-visualisation skills in Data Studio, Power BI and Tableau. Built for dashboards people open.
- Dashboard Design
- UX / UI
- Visual Design
Open Position
Junior Marketing Data Analyst
We are growing the team, currently focused on junior hires who want to learn tracking, BI and EU compliance.
View role →
Our conviction
EU-first for EU clients. Flexible across borders.
A stance, not a marketing claim. That's how we decide where your data lives.
For Europe, the EU stack is the default.
BigQuery in EU regions, Plausible self-hosted on a server in Germany, consent tools with EU data residency. US cloud only comes in when there's a real reason, and then with the right contracts. The benefit is simple: your data still works in five years' time, without you having to rebuild everything.
Outside the EU, we follow the case, not a principle.
If you have markets or subsidiaries beyond Europe, you often need tools that only exist in the US ecosystem. Then we build mixed: storage in the EU where possible, US tools where the business actually needs them, and clean governance across both. What carries the actual project wins.
EU-first for DACH
Where your data lives.
Default stack for DACH clients. The data flow from consent to activation, with server-side experimentation and AI readiness running across it. Every stage placed EU-first, not US cloud by default.
collect
Consent
?
Collect and manage user consent. IAB TCF v2.2, Consent Mode v2, clean categories.
- Usercentrics
- Cookiebot
- OneTrust
Tagging
?
Server-side tagging in the EU region Frankfurt, ad-blocker-resistant. Datascale is a certified stape.io partner.
- sGTM · stape.io
- JENTIS
Analytics
?
Capture behavioural data. GA4 made EU-compliant via sGTM, or cookieless with Plausible and Matomo.
- GA4 (via sGTM)
- Piwik PRO
- Plausible CE
- Matomo
store
Warehouse
?
Central storage for raw data. EU region as default, no US cross-region replication without a business reason.
- BigQuery (europe-west3)
- Exasol
- Snowflake (EU)
model
Modeling
?
Transform raw data into tested KPI models. Clean naming conventions, version control, tests per model.
- dbt
- Dataform
visualize
BI
?
Dashboards for decision-makers. EU tenant for EU clients, Metabase as the EU-native alternative.
- Power BI (EU tenant)
- Metabase
- Data (Looker) Studio
activate
Reverse-ETL
?
Modelled audiences pushed back into ad platforms and CRM. RudderStack as the EU open-source variant when the compliance bar requires it.
- Hightouch
- Census
- RudderStack
Audiences
?
Audiences for personalised campaigns. funnel.io for POAS and cross-channel reporting, a German vendor and partner.
- Segment (EU)
- funnel.io
Across every stage
Server-side experimentation
?
Edge assignment, flag service and exposure pipeline into the warehouse. Variant UI, design and copy stay with the client team.
- GrowthBook
- Kameleoon
- Statsig
AI readiness
?
Data contracts and dbt models readable for AI models and agents. EU-native models where the compliance bar requires it.
- Mistral AI
- Aleph Alpha
- OpenAI (EU)
50+ tools across every layer, each with hosting region and trust category.
Diagram: Datascale default stack for DACH clients. We adapt for international projects. As of Jul 2026.
Global stack · International
Where your data scales.
Stack for international setups and US clients. The same data flow from consent to activation, built on the leading global platforms. US-hosted by default, EU routing where it is needed.
collect
Tracking / CDP
?
Global data collection and routing in real time.
- Segment
- mParticle
Analytics
?
Product and behavioural analytics worldwide.
- GA4
- Amplitude
- Mixpanel
store
Warehouse
?
Highly scalable cloud warehouses for global data volumes.
- Snowflake
- BigQuery
- Redshift
model
Modeling
?
Cloud-native data modelling for distributed teams.
- dbt Cloud
- Coalesce
visualize
BI
?
Company-wide dashboards and self-service BI.
- Looker
- Tableau
- Power BI
activate
Reverse-ETL
?
Data activation into hundreds of global SaaS tools.
- Hightouch
- Census
Engagement
?
Global marketing automation and omnichannel campaigns.
- Braze
- Customer.io
Across every stage
Experimentation
?
Global A/B testing and feature flags for fast iteration.
- Optimizely
- LaunchDarkly
- Statsig
AI & ML
?
Leading LLMs and ML platforms for AI features.
- OpenAI
- Anthropic
- Vertex AI
The leading global platforms across every layer, US-hosted by default.
Diagram: leading global platforms for international and US setups. As of Jul 2026.
- EU-native
- EU-configurable
- US with SCCs
- US server (global)
What we don't do.
- Strategy decks that only produce more decks
- Account managers as a firewall between you and the team that builds
- Reporting dashboards nobody opens after launch
- Tracking setups that fail at the first ad-blocker
- US cloud as the default choice without a real business reason
- Data migrations that come due again in five years
Why not a freelancer?
Three senior specialists instead of one. If Alex is out, Anna or Juri keep building; your setup doesn't hang on one person. Juri was a freelancer himself from 2019 to 2024, we know the ceiling from experience.
Why not a big consultancy?
At Datascale, the person in your first call is the same one who writes the code. No hand-offs between pitch and delivery, no juniors sold as seniors. If your plan doesn't work, you hear that in the first call, even if it costs us the mandate.
Why not an in-house team?
If your stack is stable and the volume justifies it, in-house is almost always better. We are the bridge before that: build the foundation, hand it over to your team, stay as sparring partners for the unusual questions. Done it many times.
When are we the wrong choice?
When you need 200 hours of discovery, a brand name for the boardroom slide, campaign execution (creative, media, ads ops), or a single 8-hour ticket. Better providers exist for those, and we'll tell you who.
Architecture audit
Identify the blind spots in your data architecture.
We audit your tracking, consent, data quality and reporting. You leave with a clear assessment of which decisions your current data can safely support.
- 90-min deep dive
- Concrete findings
- Roadmap proposal