Founder & Managing Director
Juri Saloid, Founder & Managing Director at Datascale
Founder & Managing Director of Datascale One. Combines 10+ years of MarTech and analytics depth with the pragmatic pace of his agency years.
In the data flow
About Juri
Juri is Founder & Managing Director of Datascale One. Before going independent, he was Senior Digital Analytics at Resolution Media and Specialist Web Analytics at diva-e, where he built the analytics architectures for DAX-30, MDAX and large Mittelstand brands. In 2019 he left the agency world. The clients who knew who did the work came with him.
That mix is what makes him the person who translates complex topics. tracking architectures, MarTech stacks, data strategy, into language clients not only understand but can actually make decisions with.
Focus areas.
What Juri works on at Datascale.
[ Strategy ]
- Data Strategy
- KPI Frameworks
- MarTech Optimisation
- Measurement Blueprint
[ Measurement ]
- Tracking Architecture
- Server-Side Tagging
Editorial.
Posts by Juri on the blog.
- AnalyticsServer-Side Tracking for Shopify with Stape: The Complete Guide (and the Sandbox Traps Every Other Guide Misses)
- AI & AnalyticsThe EU AI Act Just Slipped: What the Digital Omnibus Means for Marketing Teams
- AnalyticsComposable CDP vs. Packaged CDP: The Bitter Truth for Mid-Market
- AnalyticsWhy Most BigQuery Projects Fail (and It's Almost Never BigQuery)
- AI & AnalyticsWhat Marketing Analytics Has to Learn from the EU AI Act (Even If You Don't Build AI)
- ToolsFunnel.io Review 2026: Where It Sits in the Modern Data Stack, and What It Costs
- GDPRFirebase Analytics and GDPR 2026: What Applies to App Data
- GDPROneTrust vs Usercentrics vs Cookiebot 2026. Who Each One Fits (and When All Three Are Wrong)
- AnalyticsThe Measurement Blueprint 2026: Spec, Data Contract, and AI Readiness in One
- AI & AnalyticsCookieless Attribution 2026: What Actually Works, and What Is Marketing Hype
- AnalyticsBenefits of Server-Side Tracking: Why It's Mandatory in 2026
Working with Datascale
Concrete request, not a discovery call. Audit Sprint with the team or a short intro to scope.
