Measurement & Privacy Engineering
ProblemGA4, Ads or consent data don't add up.
OutcomeServer-side tracking that delivers reliable, GDPR-compliant signals.
StartAudit Sprint · €2,400–3,900 net
- GA4
- GTM Server-Side
- stape.io
- +5 tools
We make your marketing data decision-ready.
From consent and tracking to BI, governance and AI readiness.
For B2B, SaaS, e-commerce and lead-gen teams that want GA4, Ads, CRM, BigQuery/Snowflake and dashboards finally joined up and reliable.
Audit Sprint in 10 working days · from €2,400 net · no forced retainer · EU hosting
Where to start?
What's hurting right now?
From the symptom to the right starting point.
- IfGA4, Ads or consent data don't add up.Measurement & Privacy audit
- IfLeadership doesn't trust the dashboards.Revenue Intelligence
- IfExperiments flicker or don't hold up.CRO / Journey Intelligence
- IfData is trapped in tool silos, definitions are unclear.Data Platform & Governance
- IfAI projects stall on data quality or compliance.AI Readiness
- IfUS platforms promise impact that isn't provable in DACH.Healthcare media audit
Datascale-led Datascale-led Revenue Intelligence & Executive BI
ProblemLeadership doesn't trust the dashboards.
OutcomeOne source of truth. Dashboards that hold up in the leadership meeting.
StartAudit Sprint · €2,900–4,500 net
- BigQuery
- dbt
- Fivetran
- +3 tools
Datascale-led Experimentation & Conversion Intelligence
ProblemExperiments flicker or don't hold up.
OutcomeServer-side tests at the edge, significance computed cleanly.
StartAudit Sprint · €2,900–4,500 net
- PostHog
- GrowthBook
- Statsig
- +4 tools
✓ End-to-end implementation Data Platform & Governance
ProblemData is trapped in tool silos, definitions are unclear.
OutcomeA lakehouse in BigQuery or Snowflake, plus tests and governance that stop silent data loss.
Engineering by Saloid ↗
StartAudit Sprint · €4,500–7,500 net
- BigQuery
- Snowflake
- dbt
- +5 tools
✓ End-to-end implementation AI Strategy & Data Readiness
ProblemAI projects stall on data quality or compliance.
OutcomeFirst-party data and governance that AI actually runs on.
Engineering by Saloid ↗
StartAudit Sprint · €4,500–9,500 net
- BigQuery
- Vertex AI
- dbt
- +3 tools
Datascale-led Healthcare & Pharma Media Activation
ProblemUS platforms promise impact that isn't provable in DACH.
OutcomePlatform matrix, clean activation and HCP measurement, compliance-ready.
StartAudit Sprint · from €2,400 net
- Medscape
- DeepIntent
- The Trade Desk
- +4 tools
Engagement depths
Three depths. Clear scopes.
No retainer trap.
Audit Sprint
We audit what is wrong. Prioritised report + action plan.
plus statutory VAT
Included
- Full analysis of the existing setup
- Prioritised report with concrete actions
- 90-minute walkthrough with your team
Not included
- Implementation (follows in the Build Sprint)
- Code in your app or website
When it fits
When the setup runs but the numbers are questioned internally.
Cross-service entry point. Fixed price depends on scope.
Request an Audit Sprint →Build Sprint
Fresh build or restructure, built to spec.
plus statutory VAT
Included
- Tracking and data architecture to a blueprint
- Server-side setup + Consent Mode V2
- QA, handover and support from Munich
Not included
- Campaign execution, media buying, creative
- Tool licences (billed directly, no markup)
When it fits
When a clean rebuild beats patching in production.
Typical builds €8,500–50,000 depending on service and scope.
Discuss a Build Sprint →Managed Evolution
Ongoing partnership. Analytics as a product.
plus statutory VAT
Included
- Monthly development + roadmap
- QA on every release deploy
- Slack support, < 4 h response (Mon–Fri)
- Monthly report + executive summary
Not included
- 24/7 on-call rotation
- Campaign operations
When it fits
When analytics has to keep growing with you.
Monthly cancellation after the minimum term.
Request Managed Evolution →All prices net, plus statutory VAT. For companies in Germany, Austria and Switzerland.
How long does a typical audit really take?
Two weeks. Not a marketing promise, the time we actually need to audit a setup cleanly and write a prioritised action plan. Complex setups (multi-brand, app + web + shop) take three; we'll tell you during kickoff.
What access do I need to give you to start?
Read-only is enough for the audit. No admin rights, no production credentials:
- GA4 property. Analyst role
- GTM container. Read
- Consent tool. Read
- Google Ads (Analyst) and BigQuery, if export is on
Do you work with Google Ads / Meta Ads agencies?
Yes, regularly. Analytics is the foundation the paid agency builds on, not a competitor. Typical handovers to the paid side:
- Clean conversion data + event schema
- Enhanced Conversions (Google Ads) configured correctly
- Meta CAPI (server-side) with consent logic
- On request: review of tracking setups configured on the paid side
Why don't you do the implementation yourselves?
Deliberate stance against vendor lock-in. We write the Measurement Blueprint, your dev team implements. The code stays yours, you stay in control, and we're not the "analytics hostage" of your setup. We take over QA, validation, and everything downstream, but not code in your app or site.
What happens after an Audit Sprint?
You get the report, the action plan, and the 90-minute walkthrough call, then you decide. Typical paths after the audit:
- ~60%: Build Sprint as the next step
- ~30%: Implement in-house (the plan is designed for that)
- ~10%: Confirmation the setup already runs cleanly
Are there exceptions to the EU-first rule?
Very few. If a client specifically wants Google Analytics 360 for enterprise features, we set it up cleanly, but with documented GDPR risk and explicit DPO sign-off. Our default is EU servers, EU tools, EU contracts. Everything else is a conscious exception.
What if we find out together that I don't need an audit?
We'll say so during kickoff. It's happened twice, setups that were verifiably clean. We invoice half a day, you get a written "all good" confirmation, and we stay in touch. No €2,400 for nothing.
When does the EU AI Act become relevant for my analytics setup?
August 2026 for most AI applications. Relevant for analytics if you use any of these patterns:
- BigQuery ML or comparable prediction models
- Custom LLMs for content personalisation
- Automated decision-making based on analytics data
What's not included in the price?
We build the data infrastructure, not the marketing on top of it. Three things are explicitly out of scope:
- Campaign execution: no ads operations, no creative, no media planning. We have partners for that and work with them happily.
- 24/7 support SLA: Managed Evolution has response SLAs for critical incidents, but no round-the-clock on-call rotation.
- Licence markup: you buy tool licences directly from BigQuery, stape.io, OneTrust etc. We don't earn anything on top.
Architecture audit
Identify the blind spots in your data architecture.
We audit your tracking, consent, data quality and reporting. You leave with a clear assessment of which decisions your current data can safely support.
- 90-min deep dive
- Concrete findings
- Roadmap proposal