Services

Seven services, one way in.

Every service has a fixed scope, named deliverables and an acceptance criterion. The way in is always the same: the Audit Sprint tells you which of them you actually need.

First call within 48 hReport in 10 working daysfrom €2,400 net

Measurement & Privacy Engineering

Ads reports fewer conversions than your shop or CRM actually sees.

Server-side architecture that recovers lost tracking signals.

Measurement Blueprint: event schema, naming convention, parametersGTM container: tags, triggers, variables, structureEvent testing against the blueprint, each event individuallyHandover documentation for the internal team

GA4 · GTM Server-Side · stape.io · BigQuery (Frankfurt)

Revenue Intelligence & Executive BI

Meta, HubSpot, and Stripe report three different acquisition costs.

One source across marketing, CRM, and backend. True CAC, real LTV.

Fivetran or Airbyte connectors for all relevant sources (ads, CRM, payment, shop)dbt project with staging, intermediate, and mart layersExecutive dashboard (Data Studio, Power BI, or Tableau), one page, PDF-readyKPI definitions document for internal alignment

BigQuery · dbt · Fivetran · Airbyte

Experimentation & Conversion Intelligence

Client-side tests flicker and drag down the Core Web Vitals.

Edge-based. Statistically significant. Without client-side flicker.

Cross-device funnel analysis with drop-off rates per stepMiddleware handler (Next.js / Vercel Edge / Cloudflare Workers)Test setup with documented runtime and stop criteriaMonthly test performance report

PostHog · GrowthBook · Statsig · Kameleoon (Server-Side)

Data Platform & Governance

Shop, ad systems, and CRM show three different revenue numbers.

Your Marketing Data Lakehouse plus governance, on BigQuery/Snowflake instead of expensive all-in-one CDPs.

Current-state analysis of all relevant data sources (completeness, quality, freshness)ELT pipelines for all sources (funnel.io plus custom connectors for shop, CRM, finance)Business glossary with binding definitions for lead, MQL, SQL, conversion, revenueAttribution and LTV model on your own data

BigQuery · Snowflake · dbt · funnel.io

AI Strategy & Data Readiness

Smart Bidding, Advantage+, or HubSpot AI run without use-case documentation.

From EU AI Act to custom LLMs: your data infrastructure for the AI era.

Inventory of all deployed and planned AI systemsAudit of the data architecture for AI readinessAI policy document use-case-specific under applicable EU law

BigQuery · Vertex AI · dbt · Claude API

Healthcare & Pharma Media Activation

US platforms promise Rx attribution that doesn't exist in DACH.

Healthcare media in DACH: platform audit, DSP activation, and HCP measurement.

Platform selection matrix with DACH availabilityStack and seat assessment per platformEvent schema and tagging plan per channelPrioritised implementation plan

Medscape · DeepIntent · The Trade Desk · Adform

Marketing Engineering Munich

The GA4 setup never ran cleanly after migration, and nobody internally knows why.

Marketing Engineering from Munich: tracking, data, reporting.

Server-side tracking and consentReporting and business intelligenceData architecture and pipelinesData for the AI phase

GA4 · GTM Server-Side · stape.io · BigQuery (Frankfurt)

Scopes compared

Three ways in, one starting point.

We publish exactly one price up front. The other two come out of the audit; before that they would be guesses.

Recommended start

Audit Sprint

from €2,400 net

2 weeks

We audit what is wrong. Prioritised report + action plan.

Full analysis of the existing setupPrioritised report with concrete actions90-minute walkthrough with your team

Request an Audit Sprint →

Build Sprint

Fixed price

2–8 weeks

Fresh build or restructure, built to spec.

Tracking and data architecture to a blueprintServer-side setup + Consent Mode V2QA, handover and support from Munich

Discuss a Build Sprint →

Managed Evolution

monthly

3-month minimum

Ongoing partnership. Analytics as a product.

Monthly development + roadmapQA on every release deploySlack support, < 4 h response (Mon–Fri)Monthly report + executive summary

Request Managed Evolution →

All prices net, plus statutory VAT · travel costs only by prior agreement

Honesty before revenue

What we do not do.

If your need is on this list, we save you the call and name providers who do it better.

Campaign operations: creative, media buying, ads ops

A 200-hour discovery before the first line of code

Single 8-hour tickets with no view of the whole

Projects where the name on the board slide matters more than the result

Next step

The audit tells you which of these you need.

Ten working days, fixed price, no follow-up obligation. If there is nothing to fix, the report says so.

Request an Audit Sprint Check your setup first