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Service 07 · Marketing Engineering Munich
The engineering team behind Munich marketing stacks
We help marketing and growth teams in Munich and across DACH build reliable measurement and reporting infrastructure: from GA4, GTM and Consent Mode to BigQuery, Looker and AI-ready data models.
First call within 48 h · 2 weeks · from €2,400 net
You're in the right place if:
The GA4 setup never ran cleanly after migration, and nobody internally knows why.
Google Ads reports fewer conversions than your shop or CRM actually books.
Reporting figures get questioned in the management meeting.
Your agency delivers reporting from tool exports rather than a warehouse.
What we build for Munich teams
Four fields. One team.
Bookable individually or as a chain, depending on how mature your current setup is.
Server-side tracking and consent
GA4 · GTM Server-Side · stape.io · Consent Mode V2Client-side tracking loses 30 to 40 percent of its signal to adblockers and Safari ITP. We build the EU-hosted server-side architecture that stops it.
Server-side GTM via stape.io, first-party subdomain, Consent Mode V2 in front, BigQuery in Frankfurt.
Reporting and business intelligence
BigQuery · Looker Studio · Power BI · dbtA dashboard nobody opens is decoration. We unify marketing, sales and backend data in BigQuery and build reporting that feeds decisions.
From Looker Studio to Power BI, with real contribution-margin figures rather than ROAS alone.
Data architecture and pipelines
BigQuery · Snowflake · dbt · AirbyteA Marketing Data Lakehouse on BigQuery or Snowflake replaces expensive all-in-one CDPs. We build the pipelines that merge sources cleanly.
Ingestion, modelling, data quality held stable through dbt tests.
Data for the AI phase
BigQuery ML · Vertex AI · EU AI ActClean first-party data is the prerequisite for any serious AI use case. We get the infrastructure into shape and clarify what the EU AI Act means for your pipelines.
Risk classification of pipelines, data-provenance documentation, AI-ready data models.
Process
Four phases, fixed order.
always starts with phase 1 · no blind build
Audit Sprint
Five layers audited, findings ranked, effort estimated. The result is a report you could act on without us.
Architecture
Data contract, event design, target architecture. We fix where each number is produced and who guarantees it.
Build Sprint
Delivery in sprints, every module signed off on its own. Your team stays involved, not locked out.
Managed Evolution
Monitoring, release support, platform updates. Optional; plenty of clients run the setup themselves.
Scopes
Three ways in, one starting point.
Audit Sprint
from €2,400 net
2 weeks
We audit what is wrong. Prioritised report + action plan.
Request an Audit Sprint →Managed Evolution
monthly
3-month minimum
Ongoing partnership. Analytics as a product.
Request Managed Evolution →We are based in Gräfelfing near Munich, on the S6 line. Workshops and audit walkthroughs run on-site or remotely. We support teams in Munich, the surrounding region, Augsburg and Ingolstadt, and across the DACH region.
A technical data agency. We build tracking, data architecture, pipelines and BI, not campaigns, creative or media buying. Datascale is a marketing engineering team, not an advisory shop. The people who sell it also build it.
Yes, regularly: we are the data and tracking layer the paid or creative agency builds on, not their competitor. We deliver clean conversion data, server-side setups and reliable reporting, with clear handovers to the agency side.
Read-only is enough for the audit: GA4 with the Analyst role, GTM read access, access to the consent tool and, if active, Google Ads and the BigQuery export. No admin rights, no production credentials.
The usual entry point is an Audit Sprint at a fixed price of €2,400 net, delivered in 2 weeks: a prioritised report plus a 90-minute walkthrough. The fixed price for the build is set after the audit; ongoing support runs as a monthly retainer.
Next step
Where is your tracking losing data today?
Audit Sprint at a fixed €2,400 net, delivered in 2 weeks. Prioritised report, 90-minute walkthrough call. No follow-on contract, no forced retainer.
