The engineering team behind Munich marketing stacks
We help marketing and growth teams in Munich and across DACH build reliable measurement and reporting infrastructure: from GA4, GTM and Consent Mode to BigQuery, Looker and AI-ready data models.
- GA4
- GTM Server-Side
- stape.io
- BigQuery (Frankfurt)
- Looker Studio
- Consent Mode V2
In short
We build tracking, data architecture and reporting for marketing teams in Munich and across DACH. Based in Gräfelfing on the S6 line, workshops run on-site, the build runs remotely. GA4 and Consent Mode V2 at the front, BigQuery Frankfurt at the back.
- Who it is for
- Marketing & growth teams in Munich, the surrounding region and DACH
- What you get
- Server-side tracking, consent architecture, BigQuery reporting
- Entry point
- Audit Sprint from €2,400, in 10 working days
01Quick self-check
You're in the right place if:
Tick what applies.
02What we build
What we build for Munich teams
Most marketing problems in Munich are data problems. Tracking leaks conversions. The GA4 setup never ran cleanly after migration. The dashboard shows numbers nobody on the team believes. Datascale closes that gap: we are the marketing engineering team for companies that want their data and tracking architecture built, not just advised on. Based in Gräfelfing near Munich.
The full scope for each field sits on its own service page: Measurement & Privacy Engineering for server-side and consent, Revenue Intelligence & Executive BI for reporting, Modern Data Stack & Composable CDP for pipelines and warehouse, AI Strategy & Data Readiness for the AI phase.
Where we work
Based in Gräfelfing near Munich, on the S6 line. On-site in Munich and the surrounding region, remote across DACH.
- Munich and Gräfelfing: workshops and audit walkthroughs on-site.
- Augsburg and Ingolstadt: projects on-site or hybrid.
- DACH remote: ongoing support wherever you are.
Why a team from Munich
Proximity creates speed. Workshops and audit walkthroughs run on-site or remotely, with teams in Munich, the surrounding region, and across the DACH region. What separates us from a classic data consultancy: we deliver implementation, not a strategy deck for the drawer. The people who sell it also build it. The team is on the About page.
03The difference
Classic marketing agency vs. Datascale.
We are not a competitor to your paid or creative agency. We are the data and tracking layer it builds on, with documented handovers.
04The building blocks
Four fields. One team.
Bookable individually or as a chain, depending on how mature your current setup is.
Server-side tracking and consent
Client-side tracking loses 30 to 40 percent of its signal to adblockers and Safari ITP. We build the EU-hosted server-side architecture that stops it.
Concretely: Server-side GTM via stape.io, first-party subdomain, Consent Mode V2 in front, BigQuery in Frankfurt.
Tools: GA4 · GTM Server-Side · stape.io · Consent Mode V2
Reporting and business intelligence
A dashboard nobody opens is decoration. We unify marketing, sales and backend data in BigQuery and build reporting that feeds decisions.
Concretely: From Looker Studio to Power BI, with real contribution-margin figures rather than ROAS alone.
Tools: BigQuery · Looker Studio · Power BI · dbt
Data architecture and pipelines
A Marketing Data Lakehouse on BigQuery or Snowflake replaces expensive all-in-one CDPs. We build the pipelines that merge sources cleanly.
Concretely: Ingestion, modelling, data quality held stable through dbt tests.
Tools: BigQuery · Snowflake · dbt · Airbyte
Data for the AI phase
Clean first-party data is the prerequisite for any serious AI use case. We get the infrastructure into shape and clarify what the EU AI Act means for your pipelines.
Concretely: Risk classification of pipelines, data-provenance documentation, AI-ready data models.
Tools: BigQuery ML · Vertex AI · EU AI Act
05Who it is for
Who this pays off for.
Head of Marketing
Knows the setup is losing data, but not how much. And needs a number that holds up in the next budget conversation.
Managing Director / CMO
Facing a budget decision, and dependent on conversion data that is defensible internally.
IT and dev teams
Need a spec document they can implement directly, and a partner who does not disappear after launch.
Agencies as partners
Paid and creative agencies that need clean conversion data and a solid server-side setup without building engineering in-house.
What we do NOT do
Engagement depths
Three depths. Clear scopes.
No retainer trap.
Audit Sprint
We audit what is wrong. Prioritised report + action plan.
plus statutory VAT
Included
- Full analysis of the existing setup
- Prioritised report with concrete actions
- 90-minute walkthrough with your team
Not included
- Implementation (follows in the Build Sprint)
- Code in your app or website
When it fits
When the setup runs but the numbers are questioned internally.
Cross-service entry point. Fixed price depends on scope.
Request an Audit Sprint →Build Sprint
Fresh build or restructure, built to spec.
plus statutory VAT
Included
- Tracking and data architecture to a blueprint
- Server-side setup + Consent Mode V2
- QA, handover and support from Munich
Not included
- Campaign execution, media buying, creative
- Tool licences (billed directly, no markup)
When it fits
When a clean rebuild beats patching in production.
Typical builds €8,500–50,000 depending on service and scope.
Discuss a Build Sprint →Managed Evolution
Ongoing partnership. Analytics as a product.
plus statutory VAT
Included
- Monthly development + roadmap
- QA on every release deploy
- Slack support, < 4 h response (Mon–Fri)
- Monthly report + executive summary
Not included
- 24/7 on-call rotation
- Campaign operations
When it fits
When analytics has to keep growing with you.
Monthly cancellation after the minimum term.
Request Managed Evolution →All prices net, plus statutory VAT. For companies in Germany, Austria and Switzerland.
Do you work on-site in Munich?
We are based in Gräfelfing near Munich, on the S6 line. Workshops and audit walkthroughs run on-site or remotely. We support teams in Munich, the surrounding region, Augsburg and Ingolstadt, and across the DACH region.
Are you a marketing agency or a data agency?
A technical data agency. We build tracking, data architecture, pipelines and BI, not campaigns, creative or media buying. Datascale is a marketing engineering team, not an advisory shop. The people who sell it also build it.
Can you work alongside our existing agencies?
Yes, regularly. We are the data and tracking layer the paid or creative agency builds on, not their competitor. We deliver clean conversion data, server-side setups and reliable reporting, with clear handovers to the agency side.
What access do you need for an audit?
Read-only is enough. GA4 with the Analyst role, GTM read access, access to the consent tool and, if active, Google Ads and the BigQuery export. No admin rights, no production credentials.
What does a marketing engineering project in Munich cost?
The usual entry point is an Audit Sprint at a fixed price of €2,400 net, delivered in 10 working days: a prioritised report plus a 90-minute walkthrough. Build projects start from €8,500, ongoing support from €3,500 per month, each scoped to the work.
Next step
Where is your tracking losing data today?
Audit Sprint at a fixed €2,400 net, delivered in 10 working days. Prioritised report, 90-minute walkthrough call. No follow-on contract, no forced retainer.
- Entry
- from €2,400 net
- Delivery
- 2 weeks
- Scope
- Modular