The engineering team behind Munich marketing stacks
We build the server-side architecture and the reporting that Munich marketing teams run on reliably. Implementation, not a strategy deck.
- GA4
- GTM Server-Side
- stape.io
- BigQuery (Frankfurt)
- Looker Studio
- Consent Mode V2
Most marketing problems in Munich are data problems. Tracking leaks conversions. The GA4 setup never ran cleanly after migration. The dashboard shows numbers nobody on the team believes. Datascale closes that gap: we are the marketing engineering team for companies that want their data and tracking architecture built, not just advised on. Based in Gräfelfing near Munich.
What we build for Munich teams
Server-side tracking and consent
Client-side tracking loses 30 to 40 percent of its signal to adblockers and Safari ITP. We build the EU-hosted server-side architecture that stops it. Server-side GTM via stape.io, a first-party subdomain, Consent Mode V2 in front. GDPR-compliant, BigQuery in Frankfurt. The full scope sits under Measurement & Privacy Engineering.
Reporting and business intelligence
A dashboard nobody opens is decoration. We unify data from marketing, sales, and backend in BigQuery and build reporting that feeds decisions. From Looker Studio to Power BI, with real contribution-margin figures rather than ROAS alone. Details under Revenue Intelligence & Executive BI.
Data architecture and pipelines
A Marketing Data Lakehouse on BigQuery or Snowflake replaces expensive all-in-one CDPs. We build the pipelines that merge sources cleanly and keep data quality stable through dbt tests. The build sits under Modern Data Stack & Composable CDP.
Data for the AI phase
Clean first-party data is the prerequisite for any serious AI use case. We get the infrastructure into shape and clarify what the EU AI Act means for your pipelines from August 2026. The scope is described under AI Strategy & Data Readiness.
Why a team from Munich
Proximity creates speed. We are based in Gräfelfing near Munich, on the S6 line. Workshops and audit walkthroughs run on-site or remotely, with teams in Munich, the surrounding region, and across the DACH region. What separates us from a classic data consultancy: we deliver implementation, not a strategy deck for the drawer. The people who sell it also build it. The team is on the About page.
Engagement depths
Three depths. Clear scopes.
No retainer trap.
Audit Sprint
We audit what's wrong. Report + prioritised action plan.
plus statutory VAT · fixed price for a clearly bounded scope
Included in the fixed price
- 1 domain
- 1 analytics property
- 1 tag manager / tracking setup
- 1 CMP
- up to 5 core conversions
- 10 working days
- PDF report + 90-min walkthrough
What you get
- Full analysis of your existing setup
- Prioritised report with concrete action items
- Walkthrough call with the team (90 min)
- No follow-up contract, no retainer obligation
When it fits
When the setup works but the numbers are being argued about internally. Or you're unsure what from a UA→GA4 migration still holds.
For e-commerce, multiple domains or App + Web: Audit Sprint Plus, €3,900 net fixed price. Bonus: 50 % of the Audit Sprint credits toward a Build Sprint commissioned within 30 days.
Request an Audit SprintBuild Sprint
Fresh build or restructure of a tracking setup.
plus statutory VAT · final fixed price after scope definition
Typical scope
- 1 domain (multi-domain on request)
- 1 analytics property (GA4 or Piwik PRO)
- server-side container (Stape or own cloud)
- 1 CMP with Consent Mode V2
- up to 15 events / conversions
- 4–8 weeks delivery
- Blueprint, QA sign-off, handover docs
What you get
- Measurement Blueprint for your dev team
- GTM + server-side setup incl. CMP integration
- Full QA against the blueprint with sign-off
- Handover docs + 30-day post-launch support
When it fits
When analytics is structurally broken and fixing it in-flight costs more than a clean rebuild.
Managed Evolution
Ongoing partnership. Analytics as a product, not a one-off project.
plus statutory VAT · monthly cancellation after the minimum term
Included in the monthly price
- up to 3 domains under active care
- GA4 + server-side stack maintenance
- monthly roadmap + sprint planning
- QA on every release deploy
- Slack channel, < 4 h response (Mon–Fri)
- monthly report + executive summary
- 3-month minimum, then monthly
What you get
- Monthly development + feature rollouts
- Ongoing QA on every deploy
- Executive reports + dashboard evolution
- Slack support with guaranteed response times
When it fits
When analytics has to grow with you (new campaigns, new products, new data sources) and you don't want to build that team internally.
All prices net, plus statutory VAT. For companies in Germany, Austria and Switzerland.
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Are you a data consultancy or analytics agency in Munich?
No. Consulting ends at the PDF. We build the tracking and data architecture and own the implementation: server-side GTM, BigQuery, consent. Datascale is a marketing engineering team, not an advisory shop. The people who sell it also build it.
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Do you offer server-side tracking for companies in Munich?
Yes. We migrate client-side setups to an EU-hosted server-side architecture with stape.io and a first-party subdomain. That recovers the 30 to 40 percent of signal that adblockers and Safari ITP otherwise cost you. The full scope sits under Measurement & Privacy Engineering.
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Do you also do business intelligence and dashboards for Munich marketing teams?
Yes. We unify marketing, sales, and backend data in BigQuery and build reporting that feeds decisions. From Looker Studio to Power BI, with real contribution-margin figures rather than ROAS alone. That runs under Revenue Intelligence & Executive BI.
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Do you work on-site in Munich?
We are based in Gräfelfing near Munich, on the S6 line. Workshops and audit walkthroughs run on-site or remotely. We support teams in Munich, the surrounding region, and across the DACH region.
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What does it cost to start?
The usual entry point is an Audit Sprint at a fixed price of €2,400 net, delivered in 10 working days: a prioritised report plus a 90-minute walkthrough. Build and managed engagements are scoped individually.
Next step
Where is your tracking losing data today?
Audit Sprint at a fixed €2,400 net, delivered in 10 working days. Prioritised report, 90-minute walkthrough call. No follow-on contract, no forced retainer.