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Service 07 · Marketing Engineering Munich
We help marketing and growth teams in Munich and across DACH build reliable measurement and reporting infrastructure: from GA4, GTM and Consent Mode to BigQuery, Looker and AI-ready data models.
First call within 48 h · 3 working days · €1,490 net
You're in the right place if:
The GA4 setup never ran cleanly after migration, and nobody internally knows why.
Google Ads reports fewer conversions than your shop or CRM actually books.
Reporting figures get questioned in the management meeting.
Your agency delivers reporting from tool exports rather than a warehouse.
What we build for Munich teams
Bookable individually or as a chain, depending on how mature your current setup is.
Client-side tracking loses 30 to 40 percent of its signal to adblockers and Safari ITP. We build the EU-hosted server-side architecture that stops it.
Server-side GTM via stape.io, first-party subdomain, Consent Mode V2 in front, BigQuery in Frankfurt.
A dashboard nobody opens is decoration. We unify marketing, sales and backend data in BigQuery and build reporting that feeds decisions.
From Looker Studio to Power BI, with real contribution-margin figures rather than ROAS alone.
A Marketing Data Lakehouse on BigQuery or Snowflake replaces expensive all-in-one CDPs. We build the pipelines that merge sources cleanly.
Ingestion, modelling, data quality held stable through dbt tests.
Clean first-party data is the prerequisite for any serious AI use case. We get the infrastructure into shape and clarify what the EU AI Act means for your pipelines.
Risk classification of pipelines, data-provenance documentation, AI-ready data models.
Process
always starts with phase 1 · no blind build
One website, one GA4 property, one web GTM container, one CMP, one ads account and up to three conversion paths.
Data contract, event design, target architecture. We fix where each number is produced and who guarantees it.
Delivery in sprints, every module signed off on its own. Your team stays involved, not locked out.
Monitoring, release support, platform updates. Optional; plenty of clients run the setup themselves.
Scopes
€1,490 net
For the agreed audit scope
Report: 3 working days
Evidence and a concrete action plan for the agreed scope.
Fixed price
Quoted for your project scope
2–8 weeks
New implementation or rework to the agreed specification.
Monthly
Quoted for your support scope
3-month minimum
Ongoing support and development of your data architecture.
Audit Sprint: From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning.
All prices net, plus statutory VAT. For companies in Germany, Austria and Switzerland.
We are based in Gräfelfing near Munich, on the S6 line. Workshops and audit walkthroughs run on-site or remotely. We support teams in Munich, the surrounding region, Augsburg and Ingolstadt, and across the DACH region.
A technical data agency. We build tracking, data architecture, pipelines and BI, not campaigns, creative or media buying. Datascale is a marketing engineering team, not an advisory shop. The people who sell it also build it.
Yes, regularly: we are the data and tracking layer the paid or creative agency builds on, not their competitor. We deliver clean conversion data, server-side setups and reliable reporting, with clear handovers to the agency side.
Read-only is enough for the audit: GA4 with the Analyst role, GTM read access, access to the consent tool and, if active, Google Ads and the BigQuery export. No admin rights, no production credentials.
Audit Sprint: €1,490 net, report in 3 working days. One website, one GA4 property, one web GTM container, one CMP, one ads account and up to three conversion paths. Evidence, action plan and a 45-minute review. From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning. Implementation is separate, with no follow-up obligation. Larger tracking setups: Audit Sprint Plus: from €2,900 net, report in 5–7 working days. One brand, up to two domains and GA4 properties, one web and one server GTM container, one CMP, two ads platforms and five conversion paths; one existing shop or CRM export. Evidence, action plan and a 60-minute review. From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning. Implementation is separate, with no follow-up obligation.
Next step
Audit Sprint: €1,490 net, report in 3 working days. One website, one GA4 property, one web GTM container, one CMP, one ads account and up to three conversion paths. Evidence, action plan and a 45-minute review. From the agreed start with complete access and documents. Scope and delivery date are agreed before commissioning. Implementation is separate, with no follow-up obligation.
