Senior Digital Analyst
Alex Grieskamp
At Datascale since 2021. Moved from finance into digital analytics, builds technically demanding tracking setups and explains them clearly.
About Alex
Alexander joined Datascale in 2021 and has since grown from a finance professional into an all-rounder in digital analytics. His background in finance still helps him every day: he builds data structures cleanly and reads them in their business context, not just as numbers on a dashboard.
At Datascale he has worked with a wide range of clients and, especially in the Google Tag Manager world, delivered some of the most technically demanding implementations: server-side setups, custom tracking, API integrations and everything else that lives under the hood.
What makes Alexander stand out: clean engineering, precise analysis and genuinely good stakeholder management. Whether data quality, tracking concepts, attribution logic or KPI definitions, he gets it structured, comprehensible and reliably to the point.
Focus areas.
What Alex works on at Datascale.
[ Measurement ]
- Server-Side Tagging
- Tracking Architecture
[ Analytics ]
- BigQuery Pipelines
- Data Quality
- Attribution
Editorial.
Posts by Alex on the blog.
- Analytics Server-Side Tracking with stape.io 2026: When It's Worth It, and When It Isn't
- Tools Plausible Analytics for Mid-Market 2026: When It Beats GA4, and When It Doesn't
- GDPR Consent Mode V2 in Practice 2026: What It Can, What It Can't. Why 80% Are Broken
- Analytics GA4 Audit: 7 Errors We Find in Almost Every Setup, and What They Cost
- Analytics What Is a dataLayer? The Heart of Marketing Tracking 2026
Working with Datascale
Concrete request, not a discovery call. Audit Sprint with the team or a short intro to scope.
