AdTech Engineer (m/f/d)

You know Google Ads, Campaign Manager 360 and the conversions APIs from the inside, technically, not from media planning. Here you build the measurement and the data flows that our clients' campaigns run on. 100 % remote, full-time or part-time, permanent or freelance. Business-fluent German is mandatory, because the client work runs in German.

100 % remote, resident in Germany with a work permitPermanent or freelance · Full-time or part-time€65,000 to €85,000 gross per yearStart as soon as possibleBusiness-fluent German, mandatory

Apply by email

Datascale does not run campaigns. We build the technology that makes campaigns measurable: Enhanced Conversions, Meta Conversions API, offline conversion import from the CRM, Floodlight setups in Campaign Manager 360, consent signals all the way into the ad platform. As AdTech Engineer you own this part of the architecture.

A typical case: Google Ads reports more conversions than the CRM, Meta reports different numbers again. You find the point where the signals diverge and build the data flow that ends it: server-side, first-party, with a consent signal and a match quality you can show to the client.

The campaigns are steered by the clients' performance teams and agencies. You give them the signals that make steering work in the first place.

Elsewhere this role is called AdTech Specialist, Marketing Technology Engineer, Conversion Tracking Specialist or Google Marketing Platform Consultant. It is the same work.

Responsibilities

What you build at Datascale.

Set up conversion tracking for Google Ads, Meta, LinkedIn and TikTok server-side: Enhanced Conversions, conversions API, offline conversion importConfigure the Google Marketing Platform: Floodlight in Campaign Manager 360, links to GA4, DV360 and SA360, attribution that can be tracedPass consent signals from the CMP through to the ad platforms and check what actually happens when consent is missingAnalyse discrepancies between platform reporting, GA4 and the CRM, then fix the cause instead of explaining itConnect product feeds and Customer Match uploads on the technical side, with hashing and a deletion conceptBrief clients and their agencies: tagging plans, acceptance, documentation

Profile

What you bring.

Degrees interest us less than the setups you have run. The list is meant literally: if the first items do not apply, the interview would waste your time and ours.

At least three years on the technical side of ad platforms: tagging, conversion tracking, APIs, no campaign managementGoogle Ads and Campaign Manager 360 including Floodlight configured in productionAt least one conversions API (Meta, Google, LinkedIn, TikTok) connected yourself, ideally through server-side GTMConfident in Google Tag Manager, server-side GTM at least read and testedAn understanding of how Consent Mode V2, modelling and match rate change the numbers in the platformYou use LLMs for platform documentation, hashing scripts and discrepancy analysis, and you decide yourself which of it may go to productionBusiness-fluent German (C1 or better) is mandatory, for client calls. English for platform documentation and support ticketsResident in Germany with a valid work permit at the start date, both mandatory

Nice to have

DV360 and SA360 from practice, not only from the certificationSQL on Ads or GA4 data in BigQuery, Data Transfer ServiceExperience with consent management platforms (Usercentrics, OneTrust) and TCF 2.2Amazon Ads, Microsoft Advertising or Adobe Advertising as further platformsHubSpot or Salesforce as the source for offline conversions and Customer MatchProduct feeds from Shopware or Shopify into Merchant Center

What you get

Real projects from week one.

Direct client contact without an account-manager firewallArchitecture decisions are made in the team, in a week rather than a quarterOur own stack, run in public at /open: BigQuery EU, sGTM, Plausible CE100 % remote, full-time or part-time, client meetings mostly by callNo time tracking in 15-minute incrementsHardware of your choice, training of your choice30 days of annual leave for full-time, pro rata for part-timeOne industry conference per year, Superweek, MeasureCamp or comparable, travel includedAfter the probation period: employer contribution to the company pension scheme (bAV) and €50 per month via Belonio, spent as you chooseFurther benefits by agreement

Applying

Three steps, no application portal.

Step 1 · 10 minutes

A short email

Email hello@datascale.de with your CV and three to four sentences on why this role. No cover letter.

Step 2 · 60 minutes

Technical interview

A call with Juri. We look at a real setup together, with built-in errors for you to find and explain.

Step 3 · one week

Decision

Feedback within a week. If it fits: an offer. If not: honest feedback.

Applications

A short email beats a cover letter.

Three sentences about you, one project you are proud of, and which part of it was yours. The subject line is prefilled so the role is sortable in our inbox. We read every application ourselves. Applications without a photo or date of birth are just as welcome: what counts is the setups you have run.

hello@datascale.de

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