datascale

AreaSignal · A Datascale data product

Geo segments delivered for targeting and first integrations

AreaSignal ships clean geo segments: area list, score, confidence value and export files. The product is in market-entry phase.

Status

AreaSignal is in development and market-entry phase. First integrations are coming soon.

Today's output is a geo segment: reviewed, versioned, documented and structured so that direct delivery, targeting setup and first integrations can build on it.

What gets delivered

Geo segment

A reviewed segment made of country, area level, geography list, scores, index, percentile, rank and confidence value.

The core of every AreaSignal delivery.

Privacy and exclusion rules

Areas with a thin data base or risky combinations are flagged or excluded; sensitive categories stay out.

Part of every delivery.

Data delivery

CSV, GeoJSON, S3 or secure download links for pilot clients, agencies, review and first integrations.

The reliable default route for early pilots.

Targeting setup

Segment name, description, geography list, scores and export files for campaign setup and technical handover.

Usable for custom audiences, marketplace integrations and direct tests.

Workflow for early pilots

  1. Define the campaign goal, country and area level.
  2. Select the relevant audiences or start from a ready-made segment.
  3. Build the geo segment with score, index, percentile, rank and confidence value.
  4. Review privacy rules and exclusions.
  5. Generate CSV, GeoJSON, S3 or secure download links.
  6. Align the target system and integration route with the partner or client seat.

Delivery artifacts

  • geography list with score, index, percentile, rank and confidence value
  • map-ready export for planning and review
  • documentation of segment logic, data state and area level
  • privacy notes on the ID-free approach and on excluded uses
  • guidance for targeting setup, tests and first integrations

Names, fields and files can be adapted per target system. Standard segments are set to become generally available through marketplace integrations; custom audiences can ship directly for client seats or deal setups.

Later routes

  • DSP or marketplace: AreaSignal is in development and market-entry phase. First integrations are coming soon.
  • Data partner or reseller: A possible later distribution route once provenance, licence, billing and platform rules are settled.
  • API or cloud delivery: Sensible once repeated pilot and integration processes are established.

Need geo segments for planning, targeting or tests?

Request a geo segment →

Request access

AreaSignal is licensed as a dataset. The right route starts with a conversation.

Dataset access

For media and data teams: segment catalog, delivery forms and terms in a direct conversation.

Request dataset access →

For agencies

Standard segments are set to become generally available through marketplace integrations. Custom audiences ship directly for client seats or deal setups.

Discuss agency access

For brands

From the first area test to regional planning, with targeting-setup support on request.

Request a pilot area