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AreaSignal · A Datascale data product

Audience data packages: scored geo segments with exports

Each audience package describes which geographic units matter most for a campaign goal. The unit is the area, not the person.

Request a pilot segment → To targeting & exports

What an audience package contains

  • segment definition and field of use
  • country and area level
  • list of geographies
  • score, index, percentile and rank
  • confidence value
  • the most important explanatory signals
  • model and geography version
  • privacy and exclusion flags
  • export files for planning, targeting setup and tests

A score means: this area over-indexes for a campaign goal compared to the national average. It is not a person profile and not a list of individual people.

Ready-made Geo Audience Packs

Predefined geo segments for targeting, with score, index, confidence value and export files.

Area level
Postal codes, regions and supported area levels
Audiences
socio-demographic area signals · economic structure attributes · infrastructure and behavioural-proximity proxies
Status
ready to ship
Delivery
CSV · GeoJSON · S3 / secure download links

Example packages

Custom Geo Audience Builds

Custom geo segments for a specific campaign briefing, without person, device or household profiles.

Area level
per briefing: postal code, region or supported area level
Audiences
client-specific signal weights · segment categories · privacy and exclusion rules
Status
per order and version
Delivery
data package · methodology note · CSV · GeoJSON

Direct Data Delivery

Direct delivery of geo segments for planning, targeting setup and tests.

Area level
as defined in the data package
Audiences
geography list · score and confidence fields · export data for review and handover
Status
ready to ship
Delivery
CSV · GeoJSON · S3 · secure download links

AreaSignal Atlas (planned)

Planned self-service surface for map exploration, audience building, evidence panels and exports.

Area level
not yet available as a public product
Audiences
map exploration · audience builder · evidence panel
Status
roadmap
Delivery
self-service export, prospectively

Custom Geo Audience Builds

For a specific campaign briefing, AreaSignal can build a custom geo segment. Example: a Germany postal-code segment for a premium family SUV launch, tuned to affluent suburban family areas with EV readiness and commuter context.

The output stays a prioritized area list with score, confidence and documentation. No person profile.

Direct data delivery

  • CSV for the geography list, scores and metadata.
  • GeoJSON for map views and review.
  • S3 or secure download links for the data handover.
  • API prospectively, once repeated delivery and integration processes emerge.

Request access

AreaSignal is licensed as a dataset. The right route starts with a conversation.

Dataset access

For media and data teams: segment catalog, delivery forms and terms in a direct conversation.

Request dataset access →

For agencies

Standard segments are set to become generally available through marketplace integrations. Custom audiences ship directly for client seats or deal setups.

Discuss agency access

For brands

From the first area test to regional planning, with targeting-setup support on request.

Request a pilot area