AreaSignal Methodology & Privacy

Data sources by category

public and official structural and geo data

statistical and research-based area data

licensed aggregated sources where usage rights are settled

modeled area signals and crosswalk tables between geography levels

Concrete source documentation belongs to the specific geo segment and can be provided for a pilot, targeting setup or data protection review, as far as licence and partner rules allow.

Scoring principles

Scores are relative to the national baseline.

Index 100 equals the national average.

Percentiles and rank order geographies within one country.

Confidence accounts for source, recency, coverage, the quality of the area mapping, the imputation of missing values and stability over time.

Low confidence or areas with a thin data base get flagged, merged or suppressed.

Privacy rules

AreaSignal is built without personal identifiers. The product uses no MAIDs, cookies, hashed emails, household IDs, device graphs or individual movement profiles, and future product paths keep that line. Exports contain geographies, scores, indices, confidence values and metadata.

Areas with a thin data base and risky attribute combinations are not simply passed through. Depending on the case they get flagged, merged or excluded.

Usage rules

Permitted use

Regional campaign planning and budget allocation
Geo segments for media planning and campaigns
Direct data delivery to agencies, brands and platform partners
Integration conversations based on documented area data

Excluded

Person-level targeting of any kind
Health-condition inference
Targeting children and minors
Political persuasion
Exploiting financial distress
Sensitive places
Individual-level location tracking
Small audience groups
Re-identification attempts
Discriminatory pricing or offer steering based on area attributes

These rules are product boundaries, not legal advice. The legal assessment of the specific campaign use stays with the buyer.

Exclusions in detail

Health-condition inference. Area or context data must not be used to infer conditions or health profiles, not even approximately.
Targeting children and minors. Segments must not be tailored to minors or used to target them.
Political persuasion. No use for election advertising, political microtargeting or opinion manipulation.
Exploiting financial distress. No steering towards areas or groups with the aim of exploiting financial vulnerability (e.g. high-interest credit).
Sensitive places. No segments built on environments such as clinics, counselling centres, places of worship or protests where protected attributes would follow.
Individual-level location tracking. No processing of movement paths of individual persons or devices; the unit stays the area.
Small audience groups. Segments below the aggregation thresholds are not delivered; groups that are too small are effectively re-identifying.
Re-identification attempts. Any attempt to derive individuals, devices or households from aggregated data is excluded contractually and technically.

Limitations

AreaSignal describes area potential, not individual likelihood.

Scores are comparable within one country; cross-country comparisons need calibration.

Platform acceptance, policy clearance and marketplace listing are not part of the current product.

Sources can differ per country in recency, granularity and licensing.

Request access

AreaSignal is licensed as a dataset. The right route starts with a conversation.

Dataset access

For media and data teams: segment catalog, delivery forms and terms in a direct conversation.

Request dataset access →

For agencies

Standard segments are set to become generally available through marketplace integrations. Custom audiences ship directly for client seats or deal setups.

Discuss agency access

For brands

From the first area test to regional planning, with targeting-setup support on request.

Request a pilot area

Methodology and privacy: area signals with stated limits