The CMP decides which data your tracking is allowed to see in the first place. We score the platforms on what counts in projects: legal certainty, pricing structure, and how cleanly Consent Mode V2 and GTM connect.
When this category matters
In every setup with consent-gated tags, so practically always. The tool question turns acute with TCF duties from Google Ads usage, with legal risk from outdated banners, and when consent rates drop without explanation.
Decision criteria
- Legal certainty: TCF certification, documentation, court-proof logging.
- Signal integration: how reliably do consent states reach GTM and Consent Mode V2?
- Pricing model by sessions, domains, or modules, priced against your scale.
- Platform fit: WordPress sites have different needs than enterprise multisites.
Common stack combinations
- Usercentrics + GTM Server-Side + GA4: the consent-critical standard setup for DACH.
- Cookiebot + GTM Web: the lean entry for smaller sites.
- Borlabs Cookie + Matomo: the WordPress setup without US services.