Marketing automation from Paris. Email, SMS and WhatsApp with EU hosting, GDPR-native, and priced in a way the mid-market can calculate.
What is Brevo?
Brevo (Sendinblue until 2023) bundles email marketing, SMS, WhatsApp, automation and a light CRM on EU infrastructure. Billing follows sending volume, not contact-list size; exactly the opposite of Klaviyo and HubSpot.
When it fits, and when it doesn't
Good fit when:
- lifecycle automation with EU hosting takes priority
- the budget should scale with volume, not contacts
- email, SMS and WhatsApp should come from one tool
Not the right call when:
- deep D2C e-commerce segmentation is the core; Klaviyo leads there
- a full CRM is needed; that is HubSpot territory
- complex B2B nurturing tracks dominate the setup
What Datascale builds with Brevo
We decide the architecture, then we build:
- event and contact sync from website and warehouse
- consent sync: double opt-in and preferences wired correctly
- lifecycle flows (welcome, cart, reactivation)
- connections to CRM and warehouse
- an honest comparison against Klaviyo by use case
The full picture lives in the matching service. We integrate Brevo where it is the best answer for your case, not as an end in itself. Related: Audit Sprint.
