Check explainer
Tracking payload
More than 200 KB of tracking payload measurably slows the page and enlarges the compliance surface.
- critical
- to review
- note
- ok
What we check
Sums the size of loaded tracking scripts in KB.
Why it matters
More than 200 KB of tracking payload measurably slows the page and enlarges the compliance surface.
Common causes
- Several analytics tools measure the same thing in parallel, GA4 plus heatmap plus session recording plus product analytics.
- Tag manager containers grew for years, nobody ever deleted a tag.
- Session recording tools load on every page although only the checkout was meant to be studied.
- Consent, chat, and personalisation widgets each bring their own library along.
How to fix it
Run a script audit: remove unused tags, consolidate the rest in a tag manager, lazy-load non-critical scripts.
What does a failing Tracking payload finding mean?
More than 200 KB of tracking payload measurably slows the page and enlarges the compliance surface. Run a script audit: remove unused tags, consolidate the rest in a tag manager, lazy-load non-critical scripts.
How do you fix Tracking payload?
Run a script audit: remove unused tags, consolidate the rest in a tag manager, lazy-load non-critical scripts.