Check explainer
Tag manager
A central tag manager decouples tracking changes from your release cycle.
- note
- ok
What we check
Looks for a central tag manager (GTM, Zaraz, Tealium, Adobe Launch, Segment).
Why it matters
A central tag manager decouples tracking changes from your release cycle.
Common causes
- All pixels are hardcoded individually, grown historically across several agencies.
- A tag manager exists but loads from a first-party subdomain and is not recognisable as one in the HTML, then the finding is a false positive.
- The CMS plugin manages the tags, without versioning and without permission separation.
- The container was installed for a test and never published, the snippet points to an empty workspace.
How to fix it
Set up GTM, Zaraz, Tealium, or Segment, centralise and version your tags.
What does a failing Tag manager finding mean?
A central tag manager decouples tracking changes from your release cycle. Set up GTM, Zaraz, Tealium, or Segment, centralise and version your tags.
How do you fix Tag manager?
Set up GTM, Zaraz, Tealium, or Segment, centralise and version your tags.