What we check
Looks for a central tag manager (GTM, Zaraz, Tealium, Adobe Launch, Segment).
Why it matters
A central tag manager decouples tracking changes from your release cycle.
Common causes
- All pixels are hardcoded individually, grown historically across several agencies.
- A tag manager exists but loads from a first-party subdomain and is not recognisable as one in the HTML, then the finding is a false positive.
- The CMS plugin manages the tags, without versioning and without permission separation.
- The container was installed for a test and never published, the snippet points to an empty workspace.