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DatascaleResourcesChecksServer-side tracking

Check · C03 · Tracking core

Server-side tracking

Server-side tagging bypasses ad blockers, stabilises attribution, and decouples tracking from the frontend.

What we check

Looks for server-side tagging indicators: stape.io, sGTM endpoints, first-party subdomains.

Why it matters

Server-side tagging bypasses ad blockers, stabilises attribution, and decouples tracking from the frontend.

Common causes

  • There simply is no server-side setup, all tags send straight from the browser to the vendor domains.
  • The server container exists, but the web container still sends to the standard endpoints instead of the first-party subdomain.
  • The setup runs on a subdomain the scan does not recognise as a tagging endpoint, then check your own request targets.
  • An sGTM project was started and never finished, the container idles along.

The fix

Set up a stape.io container or self-host sGTM, then migrate client-side tags step by step.

Matching template

GA4 and Google Ads Consent Mapping

Documents which data flows from GA4 to Google Ads and which signal governs each flow.

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Check it yourself first

The Tracking Check tests this point along with all the others, in seconds.

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What does a failing "Server-side tracking" check mean?

Server-side tagging bypasses ad blockers, stabilises attribution, and decouples tracking from the frontend. Set up a stape.io container or self-host sGTM, then migrate client-side tags step by step.

How do you fix a failing "Server-side tracking" check?

Set up a stape.io container or self-host sGTM, then migrate client-side tags step by step.

The fix, delivered

Wired up in days, not sprints.

Findings from the Tracking Check go into a ranked sequence with effort estimates in the Audit Sprint, every module with an acceptance criterion.