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Server-side event APIs

Server-to-server conversion APIs (Meta CAPI, TikTok Events API) deliver attribution even without cookies.

  • note
  • ok

What we check

Detects server-to-server conversion APIs: Meta CAPI, TikTok Events API, LinkedIn CAPI, Enhanced Conversions.

Why it matters

Server-to-server conversion APIs (Meta CAPI, TikTok Events API) deliver attribution even without cookies.

Common causes

The most common triggers for this finding. Expand this section with real-world examples.

How to fix it

If you run paid performance: enable Meta CAPI or Enhanced Conversions alongside the pixel/tag.

  • Q01
    What does a failing Server-side event APIs finding mean?

    Server-to-server conversion APIs (Meta CAPI, TikTok Events API) deliver attribution even without cookies. If you run paid performance: enable Meta CAPI or Enhanced Conversions alongside the pixel/tag.

  • Q02
    How do you fix Server-side event APIs?

    If you run paid performance: enable Meta CAPI or Enhanced Conversions alongside the pixel/tag.

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