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Consent frameworks (TCF v2.2 / GPP)

IAB TCF v2.2 and GPP are the standards for cross-vendor consent in EU ad-tech.

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What we check

Detects IAB TCF v2.2 (__tcfapi) and GPP (__gpp) in the HTML.

Why it matters

IAB TCF v2.2 and GPP are the standards for cross-vendor consent in EU ad-tech.

Common causes

The most common triggers for this finding. Expand this section with real-world examples.

How to fix it

For IAB advertising: choose a TCF-v2.2-compatible CMP (OneTrust, consentmanager, Didomi); __tcfapi must be reachable.

  • Q01
    What does a failing Consent frameworks (TCF v2.2 / GPP) finding mean?

    IAB TCF v2.2 and GPP are the standards for cross-vendor consent in EU ad-tech. For IAB advertising: choose a TCF-v2.2-compatible CMP (OneTrust, consentmanager, Didomi); __tcfapi must be reachable.

  • Q02
    How do you fix Consent frameworks (TCF v2.2 / GPP)?

    For IAB advertising: choose a TCF-v2.2-compatible CMP (OneTrust, consentmanager, Didomi); __tcfapi must be reachable.

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