Check explainer
Consent frameworks (TCF v2.2 / GPP)
IAB TCF v2.2 and GPP are the standards for cross-vendor consent in EU ad-tech.
- note
- ok
What we check
Detects IAB TCF v2.2 (__tcfapi) and GPP (__gpp) in the HTML.
Why it matters
IAB TCF v2.2 and GPP are the standards for cross-vendor consent in EU ad-tech.
Common causes
- The site runs no programmatic advertising, then the finding is expected and not an error.
- The CMP supports TCF, but TCF mode was never activated in the configuration.
- A TCF-capable CMP runs in standard mode, the vendor list is empty.
- The
__tcfapionly gets injected after banner interaction, invisible to the scan in the initial HTML.
How to fix it
For IAB advertising: choose a TCF-v2.2-compatible CMP (OneTrust, consentmanager, Didomi); __tcfapi must be reachable.
What does a failing Consent frameworks (TCF v2.2 / GPP) finding mean?
IAB TCF v2.2 and GPP are the standards for cross-vendor consent in EU ad-tech. For IAB advertising: choose a TCF-v2.2-compatible CMP (OneTrust, consentmanager, Didomi); __tcfapi must be reachable.
How do you fix Consent frameworks (TCF v2.2 / GPP)?
For IAB advertising: choose a TCF-v2.2-compatible CMP (OneTrust, consentmanager, Didomi); __tcfapi must be reachable.