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Consent Mode V2

Since March 2024 Google requires all four consent parameters for Ads, otherwise no conversion modelling.

  • critical
  • to review
  • note
  • ok

What we check

Checks the four Consent Mode V2 parameters in gtag(consent, ...).

Why it matters

Since March 2024 Google requires all four consent parameters for Ads, otherwise no conversion modelling.

Common causes

The most common triggers for this finding. Expand this section with real-world examples.

How to fix it

Set gtag("consent", "default", { ad_storage, analytics_storage, ad_user_data, ad_personalization }) before GA, then "update" after the consent decision.

  • Q01
    What does a failing Consent Mode V2 finding mean?

    Since March 2024 Google requires all four consent parameters for Ads, otherwise no conversion modelling. Set gtag("consent", "default", { ad_storage, analytics_storage, ad_user_data, ad_personalization }) before GA, then "update" after the consent decision.

  • Q02
    How do you fix Consent Mode V2?

    Set gtag("consent", "default", { ad_storage, analytics_storage, ad_user_data, ad_personalization }) before GA, then "update" after the consent decision.

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