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Check explainer

Consent activates measurement

If nothing fires after "Accept", the consent wiring is likely broken, you lose data despite opt-in.

  • note
  • ok

What we check

Checks whether analytics measurement actually fires after "Accept".

Why it matters

If nothing fires after "Accept", the consent wiring is likely broken, you lose data despite opt-in.

Common causes

The most common triggers for this finding. Expand this section with real-world examples.

How to fix it

Check the CMP triggers and tag sequencing: tags must actually fire after the consent update.

  • Q01
    What does a failing Consent activates measurement finding mean?

    If nothing fires after "Accept", the consent wiring is likely broken, you lose data despite opt-in. Check the CMP triggers and tag sequencing: tags must actually fire after the consent update.

  • Q02
    How do you fix Consent activates measurement?

    Check the CMP triggers and tag sequencing: tags must actually fire after the consent update.

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