datascale

Check explainer

Reject is respected

If marketing or analytics still fire after "Reject", that is the single most common GDPR finding at supervisory authorities.

  • critical
  • ok

What we check

Checks whether marketing/analytics requests or non-essential cookies still appear after "Reject".

Why it matters

If marketing or analytics still fire after "Reject", that is the single most common GDPR finding at supervisory authorities.

Common causes

The most common triggers for this finding. Expand this section with real-world examples.

How to fix it

Enforce CMP tag-blocking: load tags only after opt-in, the reject state must produce no marketing requests or cookies.

  • Q01
    What does a failing Reject is respected finding mean?

    If marketing or analytics still fire after "Reject", that is the single most common GDPR finding at supervisory authorities. Enforce CMP tag-blocking: load tags only after opt-in, the reject state must produce no marketing requests or cookies.

  • Q02
    How do you fix Reject is respected?

    Enforce CMP tag-blocking: load tags only after opt-in, the reject state must produce no marketing requests or cookies.