Stack
The tools we use. Honest and transparent.
We recommend what we run ourselves and genuinely stand behind. Where a partnership exists, it is declared openly, commission model included. The tools with their own detail page are ones we build in production for clients.
Analytics
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Plausible Community Edition
Self-hosted, cookieless. Our default where granularity is not critical. This site runs on it.
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GA4
Web standard. Configurable with care, but the defaults are problematic.
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Piwik PRO
EU-hosted, enterprise-grade. The GA4 alternative for consent-critical projects.
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Firebase Analytics
Required for app tracking. GDPR-compatible when configured correctly.
Server-Side & Tag Management
Consent & CMP
Dashboards & BI
Marketing Data Hub
Data Warehouse & Transformation
Experimentation (Server-Side / Edge)
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PostHog
Open-source product analytics, feature flags and experimentation in one. EU self-hosting possible.
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GrowthBook
Open-source feature-flag and experimentation platform. Bayesian plus frequentist engine, EU self-hostable.
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Statsig
Server-side experimentation with a strong stats engine. Native sequential testing.
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Kameleoon (Server-Side)
French vendor, EU hosting. Server-side mode with edge integration.
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Vercel Edge / Cloudflare Workers
Assignment layer for server-side tests before first paint. Zero CWV impact.
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Microsoft Clarity
Free heatmaps and session recordings for qualitative analysis. Configurable to be GDPR-ready.