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Structured data (JSON-LD)

Structured data (schema.org) is a ranking signal for Google AND AI search.

  • to review
  • ok

What we check

Parses JSON-LD blocks and lists the detected schema.org types.

Why it matters

Structured data (schema.org) is a ranking signal for Google AND AI search.

Common causes

  • There simply is no markup, the CMS theme ships none.
  • The markup exists but is invalid (syntax errors, wrong types) and gets ignored.
  • Plugin-generated blocks contradict each other, say two Organization nodes with different data.

How to fix it

Embed at least Organization + WebSite, validate with the Google Rich Results Test.

  • Q01
    What does a failing Structured data (JSON-LD) finding mean?

    Structured data (schema.org) is a ranking signal for Google AND AI search. Embed at least Organization + WebSite, validate with the Google Rich Results Test.

  • Q02
    How do you fix Structured data (JSON-LD)?

    Embed at least Organization + WebSite, validate with the Google Rich Results Test.