Structured data (JSON-LD)

Structured data (schema.org) is a ranking signal for Google AND AI search.

What we check

Parses JSON-LD blocks and lists the detected schema.org types.

Why it matters

Structured data (schema.org) is a ranking signal for Google AND AI search.

Common causes

There simply is no markup, the CMS theme ships none.
The markup exists but is invalid (syntax errors, wrong types) and gets ignored.
Plugin-generated blocks contradict each other, say two Organization nodes with different data.

The fix

Embed at least Organization + WebSite, validate with the Google Rich Results Test.

Check it yourself first

The Tracking Check tests this point along with all the others, in seconds.

Start the Tracking Check →

Related checks

Meta tags →llms.txt →

Asked often

What does a failing "Structured data (JSON-LD)" check mean?

Structured data (schema.org) is a ranking signal for Google AND AI search. Embed at least Organization + WebSite, validate with the Google Rich Results Test.

How do you fix a failing "Structured data (JSON-LD)" check?

Embed at least Organization + WebSite, validate with the Google Rich Results Test.

The fix, delivered

Wired up in days, not sprints.

Findings from the Tracking Check go into a ranked sequence with effort estimates in the Audit Sprint, every module with an acceptance criterion.

To the service Request an Audit Sprint